1.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Sexta EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2003Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2003 (1).
2.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Octava EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2008Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2008 (1).
3.
Investigación de mercados / by McDaniel, Carl | Gates, Roger.
Edition: Octava edición.Material type: Text Language: Spanish Original language: English Publisher: México : Cengage Learning, ©2011Availability: Items available for loan: Sede Panamá Centro Call number: 658.83 M478 2011 (1).
4.
Casos de mercadotecnia / by Fischer de la Vega, Laura.
Edition: Segunda edición.Material type: Text Publisher: México : McGraw-Hill/Interamericana, ©2008Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 F529 2008 (1).