1.
Marketing : un enfoque global by Mccarthy, E. Jerome | Perreault,William D | Farrés Domenzáin, Olivia Del Carmes [trad.] | Perreaulr Jr., William D | Rosas Sánchez, Rosa María [trad.] .
Edition: Decimotercera ediciónMaterial type: Text; Audience:
General;
Publisher: México D.F. : McGraw Hill, 2011Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 M478 2001 (1).
2.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Sexta EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2003Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2003 (1).
3.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Octava EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2008Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2008 (1).
4.
El gerente de marca / by Castro Ardón, José Enrique.
Material type: Text Publisher: México : McGraw-Hill Interamericana, ©2001Availability: Items available for loan: Sede Panamá Centro Call number: 658.81 C355 2001 (1).