1.
Publicidad : comunicación integral en marketing / by Treviño Martínez, Rubén.
Material type: Text Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Sede Panamá Centro Call number: 659.104 T813 2000 (1), Sede Panamá Oeste - La Chorrera Call number: 659.104 T813 2000 (1).
2.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Sexta EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2003Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2003 (1).
3.
Fundamentos de marketing / by Kotler, Philip | Armstrong, Gary.
Edition: Octava EdiciónMaterial type: Text Publisher: México D.F. : Pearson Educación, 2008Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 K87 2008 (1).
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5.
Investigación de mercados / by McDaniel, Carl | Gates, Roger.
Edition: Octava edición.Material type: Text Language: Spanish Original language: English Publisher: México : Cengage Learning, ©2011Availability: Items available for loan: Sede Panamá Centro Call number: 658.83 M478 2011 (1).
6.
Casos de mercadotecnia / by Fischer de la Vega, Laura.
Edition: Segunda edición.Material type: Text Publisher: México : McGraw-Hill/Interamericana, ©2008Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 F529 2008 (1).
7.
Administración de marketing : estrategias y programas / by Guiltinan, Joseph P | Paul, Gordon W.
Edition: Quinta edición,Material type: Text Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Sede Panamá Centro Call number: 658.8 G962 1994 (1).