Marketing /
By: Lamb, Charles W
| Hair, Joseph F | McDaniel, CarlMaterial type: 
TextPublisher: Mason, Ohio : Thomson/South-Western, ©2006Edition: 8th ed., instructor's edDescription: xlviii, 736 pages : color illustrations ; 29 cmISBN: 0-324-22155-XSubject(s): MARKETING | MARKETING -- MANAGEMENTDDC classification: 658.8 L218 2006 | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Libros
|
Sede Panamá Centro Fondo general | 658.8 L218 2006 (Browse shelf) | 1 | Available | 00803 |
Browsing Sede Panamá Centro shelves, Shelving location: Fondo general Close shelf browser
| 658.8 K87 2003 Fundamentos de marketing / | 658.8 K87 2008 Fundamentos de marketing / | 658.8 K87 2017 Marketing / | 658.8 L218 2006 Marketing / | 658.8 M478 2001 Marketing : | 658.8 R559 1993 Las 22 leyes inmutables del marketing : | 658.8 R559 1996 Enfoque : |
Includes bibliographical references (pages 702-717) and index.
An overview of marketing -- Strategic planning for competitive advantage -- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing channels and supply chain management -- Retailing -- Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the right price -- Internet marketing -- Customer relationship management.
Click on an image to view it in the image viewer
There are no comments on this title.